This is an email which is clear not just in the application, but additionally through Muzmatch’s advertising promotions.
In 2018, it launched ads on the London un derground with catchy expressions like “Halal, can it be me personally you are looking for? October”
It launched a 2nd campaign in January with likewise tongue-in-cheek taglines.
Younas stated the business wished to released a good message that has also been funny.
“It is a part that, specifically for the Muslim section, does not get portrayed very often, ” he said. “Unfortunately it is often negative. We wanted to do things a little differently, freshen things up a little. “
He included that the response to the advertisements happens to be “overwhelmingly good, ” with an abundance of attention on Twitter and Instagram.
“clearly there have been a couple of EDL English Defense League, a far-right, Islamophobic organization types whom fundamentally dislike any type of Muslim guide, ” he included. “We had a little bit of that, but which was 1% for the feedback we’d. “
Help from Silicon Valley
And the strategy definitely appears to be paying down.
During summer of 2017, Muzmatch ended up being accepted into Silicon Valley-based accelerator Y Combinator, who possess supported famous brands Airbnb, Dropbox, and Reddit and supply a system of resources and help for startups — also investment.